Endowment Campaigns
Securing Your Financial Future.
Every nonprofit dreams of having a reliable, permanent source of income—one that supports programs, covers expenses, and sustains your mission for generations. That’s exactly what a Major Gifts Ramp-Up™ Endowment Campaigns can achieve. MGRU is the fastest, most effective way to build that lasting financial foundation.
MGRU Endowment Campaigns are designed to help your organization secure planned gifts, bequests, and other long-term investments that provide stable, predictable revenue year after year. Whether your goal is to create a permanent endowment, build unrestricted reserves, or fund specific programs, MGRU provides a clear, step-by-step path to success.
Why Endowment Campaigns Matter.
While fundraising campaigns cover your immediate needs, an endowment campaign ensures your organization will weather economic downturns, maintain essential programs, and pursue new opportunities—regardless of outside funding. An endowment is your financial safety net, and it’s also a powerful signal to donors that your organization is built to last.
But building an endowment requires more than asking for general donations—it means securing planned gifts through a variety of giving instruments, each designed to align with your donors’ values and financial goals.
How MGRU Endowment Campaigns Work.
Major Gifts Ramp-Up™ Endowment Campaigns provide you with a complete, written campaign plan that guides you through every step of the process—from identifying planned giving prospects to securing multi-million dollar commitments. Here’s how it works:
We Identify and Qualify Planned Giving Prospects: MGRU helps you identify donors who are most likely to consider an endowment gift—especially those who have supported you for years, have significant assets, and believe deeply in your mission.- We Use Proven Planned Giving Instruments: MGRU equips you with the tools to secure a wide range of planned gifts, including:
- Bequests and Wills: Donors can leave a specific amount, a percentage, or a residual gift to your endowment.
- Charitable Remainder Trusts (CRTs): Donors receive income for life, with the remainder going to your endowment.
- Gifts of Real Estate or Property: Donors can give homes, land, or other assets as endowment gifts.
- Gifts of Stock or Securities: Donors can transfer appreciated assets directly, avoiding capital gains taxes.
- Pooled Income Funds: Donors can pool their gifts for a shared investment, receiving income while alive.
- Gifts of Life Insurance: Donors can name your organization as the beneficiary of a life insurance policy.
- We Provide a Complete Campaign Plan: You receive a written plan that includes donor scripts, marketing materials, timelines, and a clear strategy for soliciting and securing planned gifts.
- We Secure Large Planned Gifts Quickly: Instead of waiting for donors to come to you, MGRU teaches you how to proactively cultivate and close major endowment commitments. You learn exactly how to ask for million-dollar legacy gifts.
- We Ensure Your Endowment Is Built to Last: Whether your goal is a permanent endowment, a reserve fund, or a mix of restricted and unrestricted savings, MGRU gives you the structure and strategy to manage these funds effectively.
Why MGRU Endowment Campaigns Are Different
- They Cover Every Type of Planned Gift: MGRU provides you with the tools and language to secure bequests, life insurance gifts, charitable remainder trusts, property gifts, and more.
- They Are Proactive, Not Passive: Rather than waiting for planned gifts to appear, you actively cultivate and secure them using our step-by-step system.
- They Are Built for Large-Dollar Commitments: MGRU Endowment Campaigns focus on securing six-figure, seven-figure, and even eight-figure legacy gifts from your most loyal and capable supporters.
- They Provide a Written Campaign Plan: You receive a fully documented strategy that guides you through the entire process.
Who Uses MGRU Fundraising Campaigns?
- Faith-Based Organizations building endowments to support ministry, outreach, and community programs.
- Schools, Colleges, and Universities creating scholarship funds, faculty chairs, and educational endowments.
- Healthcare Providers funding patient care, research, and medical services for future generations.
- Arts Organizations establishing funds for performances, exhibitions, and creative programming.
- Community Foundations building unrestricted reserves to support a wide range of local causes.
If your organization is ready to secure its financial future, an MGRU Endowment Campaign is the fastest, most effective way to build a lasting legacy.
