Back-To-School Major Gifts Fundraising reveals the right to time to raise major gifts. Here’s what fundraising veteran Jim Eskin has to share:
During most of my career as a fundraising practitioner in higher education advancement, the beginning of Fall was always a time of heightened activity. Summer vacations are over and donors — especially major gift donors — have returned home and are positioned for cultivation.
Even for those non-profits in other sectors, Fall is a time to get back to business and double down on efforts to enter the giving season that starts in November with vigor.
Time to Step on the Gas Pedal
If year-end goals are to be met, non-profits need to shift into high gear and build and sustain momentum beginning in September. This applies to non-profits of all different sizes and representing different sectors. It genuinely is “game on.”
Here are some principles, strategies and best practices for professional and volunteer non-profit leaders to lean on.
Prioritize Major Gifts
DAFs are Exploding
In Closing …
I’ve always welcomed the Fall. Growing up in Boston, there was cooler and crisper weather, beautiful autumn colors, the start of football season, and school buses on the streets. This can and should be a productive and enjoyable time for non-profits, too. No doubt you have your own ideas and programs to increase donor engagement and gift income results.
Jim Eskin’s consulting practice, Eskin Fundraising Training builds on the success of his more than 150 fundraising workshops and webinars and provides the training, coaching and support services that non-profits need to compete for and secure major gifts. He has authored 100 guest columns that have appeared in daily newspapers, business journals and blogs across the country, and publishes Stratagems, a monthly e-newsletter exploring timely issues and trends in philanthropy. Sign up here for a free subscription. He is author of 10 Simple Fundraising Lessons, which can be purchased here.
Back-To-School Major Gifts Fundraising was first posted at Major Gifts Ramp-Up
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